Generative video and AI-assisted footage editing
Runway
Runway combines generative video models with tools for editing existing footage. Depending on the model and workflow, users can start from a text prompt, image, or clip; animate still images; extend short sequences; and make targeted changes such as altering a background or removing an object. It is most relevant when creating or transforming visual footage is central to the job.
Last verified: 15 October 2026 · Product and pricing details reviewed against official vendor pages; not hands-on tested.
What Runway does
Runway supports text-to-video and image-to-video generation alongside AI-assisted editing and enhancement. Its model and app lineup changes over time, so check the current model list for the input types, clip lengths, audio support, output resolution, and editing controls available for your intended project.
Who may find it useful
Runway is worth evaluating for marketers, creative teams, agencies, and video producers who need concept footage, animated product visuals, ad variations, storyboards, or AI-assisted edits to existing clips. It may be less suitable as the only tool in a workflow that primarily requires transcript-based editing of long interviews, webinars, or podcasts.
Plans and billing
Runway offers a free entry point and paid plans with credit allowances. Generation and editing costs depend on the model, duration, resolution, and operation, so a plan's headline credit total does not directly tell you how many finished videos you can produce. Check the current pricing page and model-credit table against the amount of usable footage you expect to export.
Strengths and points to check
- Useful when the main task is generating or transforming visual footage rather than simply cutting a recorded conversation.
- Test consistency of people, products, text, and motion across multiple shots before using outputs in a campaign.
- Estimate cost from expected generation attempts, clip duration, resolution, and revisions—not only the number of final clips.
- Review commercial-use terms, content credentials, privacy settings, and any brand or customer restrictions before production use.
Compare it with other video workflows
If you mainly edit spoken content, remove filler words, improve audio, or turn recordings into short clips, compare Descript. Our AI video tools buying guide explains when generation-first and editing-first workflows call for different tools.