Apollo.io

What Apollo does

Apollo is a B2B sales intelligence and sales engagement platform. Its documented use cases include finding and filtering business contacts, prospecting, enriching contact and account data, conducting AI-assisted research, scoring leads, personalizing outreach, and coordinating sales workflows.

Prospecting and research capabilities

Sales teams can use Apollo to identify potential contacts and accounts, add information to records, research prospects with AI assistance, and organize outreach workflows. The product also documents lead scoring and personalized outreach capabilities. The available features and allowances depend on the selected plan and current product terms.

Who may find it useful

Apollo may be worth evaluating for B2B teams that want prospect discovery, contact enrichment, research, and sales engagement in connected workflows. Before adopting it, compare those needs with the team's data requirements, outreach process, and expected credit use.

Pricing and credit considerations

Apollo offers a free Starter plan that remains free after a trial. Paid plan features and credit allowances differ. Apollo uses credits for certain activities, including accessing contact data and AI-researched information; check current credit limits and included features on the official pricing page before choosing a plan.

Points to check before choosing Apollo

• Confirm which features and credit allowances apply to the plan under consideration.
• Estimate how the team's contact-data and AI research workflows may use credits.
• Review the vendor's current product information rather than relying on database-size, accuracy, or outcome claims as independently verified facts.

Official sources

• Apollo prospecting product page
• Apollo AI sales automation
• Apollo sales pricing

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