Go-to-market data enrichment and workflows
Clay
Clay is a workflow platform for teams that need to bring together prospect and account data, enrich records, and use research as part of go-to-market processes. Its action and data-credit meters are separate, so understanding the difference is important when estimating use.
Last verified: 13 October 2026
Prospecting and enrichment workflows
Clay is a go-to-market data enrichment and workflow platform. Documented uses include prospecting, combining information from multiple providers, enriching lead and account records, and automating data workflows. Teams can use these workflows to assemble information they need for research and sales processes.
AI-assisted web research
Claygent is Clay's AI-assisted web research capability. It can be used within workflows that gather research about prospects or accounts. Check current documentation for the available options and how the selected services use data credits.
Actions and data credits are different
Actions
Actions measure platform workflow activity.
Data credits
Data credits are used for data and certain third-party or AI services.
Pricing and usage considerations
The official pricing page lists a free plan with 500 actions per month and 100 data credits per month. Paid plan capacity and cost depend on the selected plan, billing option, and usage. Review how both meters apply to your workflows rather than comparing plans by a single allowance alone.
Who may find Clay useful
Clay may suit go-to-market teams that want to combine data sources and build enrichment or research workflows around their prospecting process. Teams should consider the setup they need, the providers they expect to use, and their expected actions and data-credit consumption.
Official sources
Related tools
SellBetterAI directory listings summarize available information and are not independent hands-on reviews.