B2B contact data and sales intelligence
Lusha
Lusha helps B2B sales teams find business contacts and company information, enrich records, and identify signals that can inform prospecting. Its focus is contact intelligence: helping sellers decide whom to reach and with what available context.
Last verified: 14 October 2026
Contact intelligence for prospecting
Lusha's sales product combines B2B contact and company data with prospecting workflows. Its official sales materials describe contact discovery and enrichment, buying signals such as funding or hiring activity, AI-assisted recommendations, and CRM synchronization. A browser extension is also included in its prospecting workflow.
Who uses Lusha?
Business development representatives and sales development teams can use contact search and enrichment to build or qualify prospect lists. Account executives may use company and stakeholder information to prepare for account-based outreach, while revenue operations teams may evaluate it for maintaining enriched CRM records.
Pricing and credit usage
Lusha uses credits to reveal contact details. Its pricing page currently describes a free plan with up to 40 credits per month; the published example uses one credit for a revealed email and five for a phone number. Paid plans are credit-based and include self-serve tiers, with a customizable Scale option for larger teams. Check the official pricing page for current plan allowances and terms before estimating spend.
Integrations and workflow fit
Lusha documents CRM integrations, data enrichment, a browser extension, and connections through its integration marketplace. Review the marketplace and confirm support for your specific CRM and workflow before committing. The usefulness of contact data also depends on the records and credits available for your target market.
Who should consider this tool?
Consider Lusha if your main bottleneck is finding business contacts, enriching lead records, or acting on prospecting signals. It is a better fit for contact intelligence than for coaching the wording of sales emails or managing a meeting-analysis program. Teams should also estimate credit needs for the mix of emails and phone numbers they expect to reveal.
Official sources
Related tools
SellBetterAI directory listings summarize available information and are not independent hands-on reviews.